These quick ideas could make all the difference

The way people find good restaurants has changed a lot in recent years. It’s easy to be left behind with online marketing.

If you’ve struggled to keep up – then this information is for  you.

You’ve probably heard about Twitter, Facebook, Instagram, Groupon & Google Local. But it can be a bit overwhelming. It can go in one ear and out the other.

Why can’t it be simpler?!

In this article we look at the most effective online marketing tactics for restaurants that you can do quickly.

Online business directories are a great way for new customers to discover you. Here’re some useful links to get you started.

  1. List your business, or claim it on TripAdvisor (5 minutes)
    TripAdvisor is one of the top listing and review sites worldwide. Being on here means you’re more likely to pick up passing trade. With classy photography and good reviews you’ll be able to differentiate yourself from the competition. List your business here if you haven’t already.
     

  2. List or claim your business on Google Local Business (5 minutes)
    If you’re not already on Google Local – this is a great way to pick up new customers. You’ll be noticed in searches such as “restaurants near Leeds”. By adding opening hours, photos, a phone number and pricing – customers will be able to find you while they’re on the move.

    What’s more – Google offer extra features to help your restaurant stand out. Google Business View lets people do a virtual tour of your restaurant online before they come in. This lets customers book a reservation with confidence.  At Bakehouse, we’ve partnered with Google to offer 360 degree photoshoot virtual tours to help you get ahead of the competition online.
     

  3. Claim Your Business on Yelp (5 minutes)
    Yelp is quite popular in the bigger cities such as Leeds. It’s one of those sites that other eateries may not have capitalised on yet.
     

  4. Consider Daily Deal Sites (5 minutes to read article – 10/15 minutes to sign up) Promoting your business to a new group of punters can generate plenty of new customers. At Bakehouse, we’ve put together an article to help you make sense of it all.
     

  5. Work with OpenTable (5 minutes)
    The OpenTable app and site is used by thousands of well-heeled diners. If you want to take bookings online, working with Open Table may be for you. They offer listings as part of bigger marketing packages and a front-of-house booking platform.

These are some good things to start with if you haven’t done them already.

“Should I use social media?”

If you’re on top of all the above, social media is further way to stand out. Social media is more of an advanced tactic

Although it can be hard to prove the impact of social media in many cases – it’s a great channel to advertise your restaurant and bring together your fans.

Wishpond have put together a list of tips for social media marketing for restaurants (10 minute read).

To save time, we’d recommend sticking to just one or two social networks to simplify the process. Facebook, Twitter and Instagram tend to be the most popular at time of writing.

“What else should I be doing?”

Social media and directories are good places to start if you haven’t tried them already.

But remember these are just platforms to help you find new customers. You’ll still be competing against many other eateries in your area. You can really stand out with high quality photography and by getting great reviews.

Food is a sensory, sensual experience. It’s a cliché to say a picture is worth 1000 words… but it’s so true.

Bakehouse specialises in Food Photography for restaurants, hotels, B&Bs, takeaways and food shops in Yorkshire. With great photos your customers will be hungry long before they even walk in. By helping to make the right impression, you can be confident that a shoot will pay for itself many times over.

Contact Ben to arrange a photoshoot, before your competitors beat you to it. Call 01482 420501 or email ben@bakehousestudio.co.uk